Cultivating flourishing
relationships across borders.
We were established in 2016 to bring a dedicated, Southeast Asian based import company to market. Our goal was – and still is – to supply fresh produce quickly and affordably, according to the customer’s preference. With a strong presence in the market, we believe it’s our responsibility to uphold the highest standards in fruit and practice.
Our founders and teams are experts in the procurement and trading of only the finest and freshest fruit. We work closely with global fruit suppliers and customers within Malaysia, Singapore, and beyond. Our vast knowledge of the Asian region’s unique cultural context and client expectations gives us the advantage every time.
Crownfruit's Singapore office is at the centre of one of the world’s best business hubs. With low trade restrictions and high ethical standards, it’s the ideal location from which to service our growing customer-base. Beyond Singapore, our expanding offices in South Africa, Malaysia and Thailand broaden our reach to serve you better.
Relationships first
For us, it’s not just about the fruit. It’s about growing strong, sustainable relationships that benefit all parties. When we commit, we’re in it for the long haul. That counts for our customers, suppliers, and even our internal teams.
Values you can count on:
We honour our word:
What we say, we do.
We understand the business of each customer and supplier as if it's our own.
We add value to our growers, customers and service providers.
We always bring our best to the table.
We provide honest and transparent feedback, time after time.
We want to leave a legacy.
The proof is in the people
Our hand-picked teams are the heartbeat of the company. We are proficient export specialists with in-depth experience in getting the right products to the right destinations – be it by road, air or sea. We never stop learning, as we always ensure that they are up to date with the latest that this dynamic industry offers. Our teams in South Africa, Singapore, Malaysia, and Thailand are transparent, open-minded, and always excited to explore new ideas and opportunities.
Not only are we passionate about cultivating strong relationships with farmers and suppliers across the globe, we also focus on building cross-country connections with one another, wherever in the world we may be.
Giving back to our community
We support The Prince Albert Community Trust (PACT) whose mission it is to develop and empower the communities of Prince Albert, Klaarstroom and Leeu-Gamka in South Africa. Through education programmes and cultural enterprises, they create upskilling and upliftment opportunities for people in the region.
